This report provides a comprehensive analysis of the tire industry's shift towards sustainability, focusing on reducing dependence on petroleum-based materials and expanding the use of recycled and bio-based alternatives. It highlights how the electric vehicle (EV) transition is driving growth for tire companies, particularly in the demand for EV-specific tires. The analysis covers a wide range of sustainable materials, including but not limited to bio-isoprene, bio-butadiene, and natural rubber, while addressing key environmental challenges such as tire pollution, waste management, and the sourcing of raw materials like natural and synthetic rubber, and carbon black. The report also presents an economic margin analysis, comparing sustainable tire configurations to conventional tire baselines. It delves into end-of-life tire management strategies, including pyrolysis, retreading, and mechanical recycling, with a detailed cost of production (COP) analysis for recovered carbon black from pyrolysis. Finally, the report profiles 16 leading tire manufacturers, offering an in-depth look at their financial performance, manufacturing practices, and sustainability strategies, showcasing their progress and innovations in driving a more sustainable future.