PVC in Europe - Good times ahead?

Following a period of depressed demand, European PVC producers are set to experience more favourable market conditions – leading to increases in plant utilisation and margin growth. But there are some potential headwinds which could scupper this improved profitability – such as competition from low cost producing regions (mainly the USA) and economic uncertainty in key export markets such as Turkey. But as is seen across the chemicals industry – there will be some players who are better positioned than others to respond to these challenges and to benefit from this more positive landscape.

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